pricing
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Price Monitoring and PPC Automation
The client has an e-shop with tens of products. All products were listed on product comparison tools Heureka.cz and Zbozi.cz. There were also PPC ads for each product. Managing the price strategy and ads involved a lot of manual work. I created a system for monitoring product prices and an algorithm to adjust e-shop prices according to trends and e-shop requirements. In the next step, I created automated PPC ads with dynamic descriptions and current product prices.