ppc
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Price Monitoring and PPC Automation
Status: Production The client runs an e-shop with tens of products listed on price comparison tools Heureka.cz and Zbozi.cz, alongside PPC ads for each product. Managing pricing strategy and ads involved a lot of manual work. I built a system that monitors prices and automatically adjusts them, plus generates dynamic PPC ads. Key features Automated product price monitoring across comparison platforms Algorithmic price adjustment based on market trends and e-shop requirements Dynamic PPC ad generation with current product prices and descriptions Reduced manual work for pricing strategy and ad management