Price Monitoring and PPC Automation

Status: Production

The client runs an e-shop with tens of products listed on price comparison tools Heureka.cz and Zbozi.cz, alongside PPC ads for each product. Managing pricing strategy and ads involved a lot of manual work. I built a system that monitors prices and automatically adjusts them, plus generates dynamic PPC ads.

Key features

• Automated product price monitoring across comparison platforms
• Algorithmic price adjustment based on market trends and e-shop requirements
• Dynamic PPC ad generation with current product prices and descriptions
• Reduced manual work for pricing strategy and ad management

• automation
• e-commerce
• ppc
• pricing